When a company first starts out, they have many challenges to face. Establishing a brand, marketing themselves to a particular demographic, bringing in the first quarter of profits…it is a lot to handle. Most businesses also spend that time focusing purely on their product, a natural inclination that can have some consequences.
It is impossible to deny the importance of product development. But what about people development? When you have to compete with more well known businesses, how do you show potential customers that you are a brand they should trust?
This is called a user acquisition strategy, and many startups fail to recognize the importance from the very beginning. These seven books can teach you more about the value of building a community from scratch.
9 Unexpectedly Brilliant Books About Building Online Communities
- Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson
- A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community by Jamey Stegmaier
- Analytical Psychology in a Changing World: The search for self, identity and community by Lucy Huskinson and Murray Stein
- Trust-Based Selling: Finding and Keeping Customers for LifeNov by David A. Monty
- DIY MFA: Write with Focus, Read with Purpose, Build Your Community by Gabriela Pereira and Jacquelyn Mitchard
- Buzzing Communities: How to Build Bigger, Better, and More Active Online Communities by Richard Millington
- The Art of Community: Building the New Age of Participation by Jono Bacon
- The Introvert Entrepreneur: Amplify Your Strengths and Create Success on Your Own Terms by Beth Buelow
- The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company by Steve Blank and Bob Dorf
DOWNLOAD ALL 9 BOOKS